Most Valuable Intermediary Award


VR Business Sales / Mergers & Acquisitions
Congratulates Bruce Johnson, Owner of VR in
Greenville, SC The 2023 VR Most Valuable Intermediary (“MVI”) Award Winner.

In 2005, VR Business Sales / Mergers & Acquisitions presented the inaugural VR Most Valuable Intermediary Award (“MVI”) to recognize the individual who demonstrated outstanding professionalism; client advocacy; and leadership; and assisted in the betterment of the organization. For 20 years, the VR MVI recipient has been the cornerstone of appreciation for the entrepreneur entering and exiting business ownership. With a true and unwavering appreciation of free enterprise the VR MVI has a belief system grounded in transparency, integrity, and public service. They are the individuals who created the VR motto, “Our Strength Are Our People”.

Bruce Johnson, the 2023 VR Most Valuable Intermediary, is a graduate of the State University of New York, who brought to VR over 25 years of financial and operational experience in the roles of CFO, Vice President of Finance, and Vice President of Operations. Mr. Johnson led a corporate team responsible for identifying, acquiring, and integrating 18 companies over a 5-year period with values ranging from $2 to $45 million.

Since joining VR in 2010, Bruce has consistently ranked both quarterly and annually among the top VR offices and owners. Mr. Johnson’s client satisfaction feedback has for over a decade set the standard for others in the organization to emulate. His loyalty and commitment to the VR organization, his chosen profession, and his community are just a few of the factors that led to him being awarded the 2023 VR Most Valuable Intermediary Award.

“It is with great pleasure that I can take part in awarding Mr. Johnson, VR’s top honor, the VR Most Valuable Intermediary Award for 2023. His dedication to his family and to our organization are qualities that must be recognized and always appreciated. Congratulations Bruce on behalf of everyone in VR.” stated Peter C. King, CEO of VR Business Sales / Mergers & Acquisitions.

“There is no doubt that Bruce Johnson continues the legacy of leadership and professionalism associated with winning the 2023 VR Most Valuable Intermediary Award. Bruce epitomizes and encapsulates the qualities found in VR MVI’s previous to him, and guides the way for those who will follow. My sincerest congratulations to Bruce on becoming a VR MVI.”, remarked JoAnn Lombardi, President of VR Business Sales / Mergers & Acquisitions.

Founded in 1979, VR is the innovative leader in business sales servicing closely held, privately owned, and family-operated businesses. Spanning 6 decades, VR comprehensively addresses the needs of its clients using a detailed focus on advising, transparency, and execution. VR Business Sales / Mergers & Acquisitions is recognized as the only remaining founding member of the International Business Brokers Association (“IBBA”).
Congratulations to Robert McCormack for winning the Mergers and Acquisitions Award for 2023!

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